The conservation aspect of the Foundation focuses on some of the core aspects of the environmental health of Pumba Private Game Reserve. The key project at Pumba is the White Lion conservation project, which has been in place since 2007. This successful project has re-introduced white lions into the wild and is producing a diverse healthy population of white and split gene tawny lions.

In addition to fauna projects, the fundamental flora project is that of alien vegetation clearance. The Foundation has created employment for a team of vegetation clearance that focuses on eradicating exotic vegetation such as black wattle, long leaf wattle and blue gum, or eucalyptus. The goal of this is not only to reduce the spread of these species, but to promote additional ground water flow into essential areas such as river valleys.